IMA - Video Series
IMA wanted short motion graphic videos for their social channels, so Allison would provide storyboards once a month, and I’d have a day or two to animate. No revisions ever came back, which was a great sign that we were hitting the mark. We also tackled three End-of-Year videos on AI, Leadership, and Sustainability, each with its own tricky animation challenges. Thanks to years of After Effects experience, I could handle moderately complex motions quickly, and I started to push my own style a bit more into each piece. Initially, there was no music ask—until one day the client added their own track that didn’t quite fit. That led me to animate the EOY videos to music from the start, which really amped up their engagement and final quality.
Art Director: Allison Merten