Lysol - Big Bucket Campaign
Because a normal-sized bucket just won’t cut it, Lysol introduced the “Big Bucket” and we made sure everyone knew how massive it was. The campaign showcased multiple high-traffic use cases—like large facilities and busy transportation hubs—emphasizing the product’s oversized capacity with bold text and in-your-face animation. I worked closely with Allen (Creative Director) and Butch to bring five messages to life in six HTML banner sizes each, plus LinkedIn videos. The final result became a favorite at The Mx Group and was even featured as a case study.
See below the link to all the banner ads:
https://preview.adpiler.com/AFAHYPUYH6
(disable adblocker to view banners)
Designer: Butch Liebscher
Creative Director: Allen Morgenstern
Copywriter: Ray Johnson
3D: Phil Arnold