Lysol - Restroom Campaigns
Lysol wanted a series of ads aimed at businesses for their restroom cleaning products, each featuring a character from an overhead view. I broke apart the limbs in Photoshop and experimented with different animation techniques in Adobe Animate until I found the optimal balance of file size, performance, and visual quality. Keeping each file under 150KB for Staples’ requirements was challenging, so I spent extra time optimizing images, graphics, and animations for every size. Phil’s 3D product renders were a huge help, and when client revisions came in, I hopped into Maya to tweak them. We delivered 70+ banners in market with a handful of LinkedIn advertisements. The end result ran smoothly and effectively showcased Lysol’s restroom solutions.
See below the links to all the banner ads:
https://preview.adpiler.com/WOJV4BRRNR
https://preview.adpiler.com/EWGUBB4MHW
(disable adblocker to view banners)
Designer: Butch Liebscher
Copywriter: Ray Johnson
3D: Phil Arnold