Zekelman - Product Promos

Zekelman wanted a consistent look across multiple product videos for their sub-brands—Picoma, Wheatland Tube, and Western Tube. Phil handled the 3D renders, and we both collaborated on the motion graphics while I edited the final pieces. The biggest hurdle was sorting through a mountain of footage to find the right product shots. Once we nailed the process, these videos got used in tradeshows and events for years, and it became pretty straightforward to update our templates anytime they needed new content.