Zekelman - Tradeshow videos

Zekelman wanted looping tradeshow videos for multiple monitors to show off their solar farm galvanized steel tube and a general Wheatland product awareness video. The creative team came up with a stroke-text effect that then Phil and I animated. Because these pieces ran on huge vertical monitors, we slowed down transitions so they didn’t feel jarring to viewers. It turned out great, and the client loved it so much we reused this style for future videos.