MX - Homepage Scroll Animation

The Mx Group’s homepage needed a dynamic twist, so I built an interactive text effect that floats upward as you scroll. I used Newton in After Effects for the motion and then moved everything into Rive to add interactivity. Working with the creative team for ideas and the dev team for implementation was a highlight, even though we ultimately toned down the interactivity for strategic reasons. I stayed organized in Rive throughout, and I’m glad I can still feature those interactive elements in my own portfolio.  

As of 1/22/25 this animation lives on their homepage:
https://www.themxgroup.com/

For more custom rive animations, visit my other site:
https://kmemler.github.io/kylerive/