FCB - SBA Loans

If you ever need an SBA loan, here’s a quick explainer from First Citizens Bank that outlines the basics. With a tight turnaround, Phil and I divided the project in half—I handled the first portion, and he took the second. I had fun incorporating flowers and plants to symbolize growth, though balancing engaging visuals with a complex topic was a real challenge. Trying to show how the loans were backed by the Small Business Administration in a visually appealing way was a real challenge. In the end, the agency and client were satisfied with the piece, and we managed to keep the animation lively while meeting the deadline.  

Graphic Designer: Scherry Van Kirk
Lead Motion Designer: Phil Arnold
Content Director: Lisa Chatroop
Editor/Writer: Barbara Clark
Video Director: John Gallagher

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