vAuto - Digital Mailers

vAuto wanted a memorable giveaway for dealers attending their event, and the strategy team came up with the idea of creating a digital mailer video that showcased each dealership’s photo in different art styles. Once the client signed off, I dug into how to handle the large volume of edits. Phil suggested using AI for consistent image styles, and Justin (along with others) sourced over 150 dealership images.

To make the workflow more efficient, I wrote a Python script to rename and organize files, and set up a custom After Effects template with Phil’s ink transitions. The script generated new comps for each dealership, automatically adding them to the render queue. It took time to set up, but it saved me from a ton of manual work. In the end, we delivered more than 150 personalized videos for the mailers, and the team was thrilled at how smoothly we pulled it off.