Zekelman - Check The Label

Zekelman wanted to break down their “MADE IN THE USA” label to show what sets it apart from counterfeit versions. I created an interactive Rive element for their blog that lets users click on dots to learn about each part of the label. When clicked, an element enlarges, the background darkens, and text slides in with details. I focused on making the user experience smooth and intuitive. The creative team designed the graphics, I animated and brought them to life, and the FED team will integrate it into the site. I had a lot of fun with this project.

To see more rive projects, see my custom webpage:
https://kmemler.github.io/kylerive/