Zekelman - Product Promos

For these roundtable discussions, a film crew captured hours of conversations among Zekelman pros from Atlas Tube, Wheatland Tube, and other sub-brands. Our internal team carved out around ten 2–10 minute cutdowns, and the senior editor compiled them. I worked with the creative team to animate the intro, title cards, lower thirds, and end bumper. A challenge was superimposing the Zekelman logo behind the speakers on the wall and reflecting off the table so it looked natural. Thanks to our video director, the process ran pretty smoothly, and the client was thrilled with the final results.